Books worth reading -1
I always ask our guests to recommend books they have found interesting and useful. So here is a list as recommended by our Episode 01 guests
Liz Steiger
How to Be Successful without Hurting Men’s Feelings by Sarah Cooper
Well suited particularly for those of us with corporate jobs. It is a guide to help women navigate difficult workplace situations. It is marketed as a humorous book (and in fact is very funny) but it is also an accurate representation of many issues women still face today in their professional lives. If you have every worked in a corporate office, and if you are a woman, you have run across the things that are being made fun of in this book.
By the way, Sarah herself is an ex-Google worker, so worth reading.
Fragrant Harbour by John LanchesterLiz says: “Hong Kong is one of my favourite cities and Lanchester manages to casually tell four personal stories and weave historic facts about the city into the book”.
Olga Nechaeva
E-myth Revisited by Michael E. Gerber
Its full title says it all: Why Most Small Businesses Don’t Work and What to Do About It. For Olga, it helped set the correct mindset for what business really is.
The Lean StartUp by Eric Ries
It’s an important and highly acclaimed book for new startup ventures It gives the right approach to systematically develop and grow business.
Leigh Woodgate
A return to love by Marianne Williamson
This book is the source of the famous quote which is often misattributed to Nelson Mandela, “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us.”
Life can be challenging as can business, and Marianne reminds us that as long as we live from a space of love, all falls into place. She reminds us that miracles happen everyday should we choose to create the opportunity for them to occur.
Sia Bartrum
Hug your haters by Jay Baer
Extremely helpful book, very well-written, backed by solid research and data on customer reviews and social media. I think Every business owner should read this book!
We all have haters, and this book shows us how best to deal with them
Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth by Jay Baer
As with all Jay’s books, this one too is well-researched and is based on data. The main point of this book is that your business’s sales will increase if you give your customers a story (a talk trigger) to tell their friends and family.
I’d recommend for any business owner or brand manager as it will help create something special that will get talked about, can be repeated, and will last.